nikelookbook.com

nike

Working with Nike and SML, Digital Folk developed the Nike Digital Lookbook to take the hard work out of launching new season ranges. This password protected site allows media and trade to browse the new season stock by category, sort by male and female, look at alternate views, see colour ranges and inspect product detail. Media can save items and request product info, samples and high res images.

The CMS allows Nike to fully update the look and feel for each season launch, manage media contacts and send group emails.

spritz the bourbon babes

woodstock bourbon

To shamelessly boost likes on Woodstock's Facebook page, we're giving Woody drinkers the chance to hang with the beautiful Bourbon Babes on set during the shoot for Woodstock's 2012 calendar.

Once registered, they're advised Woodstock HQ has their entry and encouraged to practice their chair warming and model spritzing techniques.

search for the bourbon babes

woodstock bourbon

This year, for the first time ever, we’re giving girls all around Australia an opportunity to be part of Woodstock’s infamous Bourbon Babes calendar and we’re giving Woodstock drinkers the chance to decide who makes the cut.

Facebook integration lets the babes campaign to earn their spot in the final 12.

Voting is linked to on pack unique codes with thousands of instant prizes are up for grabs.  

see what 'SOLD' feels like

richardson&wrench

There’s nothing like the feeling you get when you’ve just sold your property and this unique advertising campaign manages to capture just that.  

Every weekend, Richardson&Wrench’s real estate agents use their smart phones to film their happy clients reactions after a successful sale. The videos are then edited and hosted on banner ads as well as the website within hours so potential vendors can ‘see what SOLD feels like’.  The site also features geo-targeting, automatically providing your nearest R&W agent’s details.

wheelers & dealers game

drive.com.au

To engage trade with the launch of the new Drive iPhone app, Digital Folk created an online game competition. ‘Wheel and deal’ your way to the top of the leader board and win a trip to San Fran.

You need to know your market, buy the wrong cars and you’ll end up with a full car yard and an empty bank balance, buy the right cars and watch your profits soar. Keep an eye out for this game as an iPhone app in the near future. Let the rivalry begin...

citadines
city explorer iPhone app

citadines

Sure most hotels can offer great advice at their reception desk, but how many can give it to you when you’re out and 9 exploring the city?
 
The Citadines Apart’hotel Melbourne City Explorer app was developed to put everything guests need to enjoy Melbourne right in the palm of their hand. With advice on anything from where to go, to what to do and where to eat, it helps make sure any stay in Melbourne becomes one to remember.

citadines
melbourne on bourke

citadines

Being the first branded Apart'hotel to launch in Australia, Citadines Melbourne on Bourke needed a website that brought to life such a unique accommodation offering.

To do so, we developed a visually rich, easy to navigate site that not only offers all the accommodation information, but also has a range of advice on the best things to enjoy and experience in the inner city area. With such a comprehensive range of local knowledge, it's any Melbourne traveler's best friend.

get closeup

pental products

Getting Gen Y to engage with a toothpaste brand has never been so much fun. Getcloseup is a user generated, never ending video clip set to a never ending track and Gen Y are the stars, doing what their hormone charged bodies do best – Getting Close Up.

Get Close Up. Take a Pic. Share it around.

what's ballarat like

city of ballarat

What’s it like to live in Ballarat? Where’s the best place for a coffee, pizza or to walk your dog? What’s working life like? These are things only a local can tell you.

We worked with day&age to conceive and develop a site that lets you ask people who live in Ballarat - What’s Ballarat like? The site has six Ballarat advocates all from different walks of life.

You can chat live, review their answers to other people’s questions and check out their blog - all of which ambassadors maintain through individual content management system.

australian made australian grown

australian made

Recognising the different needs of visitors to the Australian Made and Grown website, Digital Folk completed a major planning and design overhaul. In addition to restructuring and design, the site now features integrated promotional and advertising components.

Why not check out how we’ve helped this important Australian organisation.